Colors create a mood; they tell a story; they inform people who we are and what we are about. As photographers we are aware and artistically love the way colors tell a story. They enhance the moment, and through our senses, they invoke emotion in all of us. Colors represent nature, happiness, warmth, togetherness, passion, intelligence, strength, loyalty, prestige, power, elegance and so much more. It’s our job to recognize the importance of color and its association to emotion; because it’s the feeling we get from a photograph that will bring the most joy to our clients.
Here are a few photos that will, in general, help to illustrate what a color represents and the corresponding emotion.
Blue has a calming effect on the psyche. It represents creativity, intelligence, loyalty, strength, wisdom and trust. This photo has just that slight hint of blue in the background, which provides a mood. By the way this is one of my all time favorites.
Red is a color of strength, power, passion, energy and pride.
Yellow is the brightest color to the human eye. It represents youth, fun, happiness, cheer and warmth.
Green combines the calming effect of blue with the fun and happiness of yellow. Green represents growth, nature, money, fertility, safety, relaxation, health.
Purple combines the stability of blue and the energy of red. It represents prestige, mystery, luxury, extravagance, fun and excitement.
Orange combines the strength of red and the warmth of yellow. It represents peace, warmth, fun, togetherness, an easy going nature and openness.
So next time you photograph a wedding, don’t just look at only the bouquet of flowers for your color inspiration. Please leave a comment and let me know what you think.